Graphic Design: Amy Kim
Art Direction: Amy Kim & Jenny Tondera
Copy: Jack Ball-Smith
Created the concept, art direction and design of the Aesop’s Personal Care Range campaign, in a partnership with a copywriter.
The concept was born from the idea that when we are freshly scrubbed, we are at our most comfortable, natural and liberated. This sense of freedom then extended beyond the bathroom, mirroring how personal care products accompany us throughout the day, offering freshness as well as confidence.
To visually express this idea of liberation, I looked to the symbolic confidence of the nude figure, exploring the freedom of uninhibited nudity and the confidence that comes with the right personal care products. Light-hearted copy and imagery connect Aesop Personal Care with this moment of lightness at the break of day.
